Rockford Files Premieres Jan 2

Viewers can call (760) JIM-ROCK to reach Jim Rockford, a new phone number released by NBC for the upcoming drama. The number is currently active. Callers hear a voicemail from the character. The message says, "Hi, this is Jim Rockford. I’m back and ready to roll." The show asks callers to opt in for text message updates about the series.

The Rockford Files will debut on Jan. 2 at 8 p.m. ET/5 p.m. PT. NBC placed the premiere on a Saturday, a rare slot for a high-profile new show. The network selected this time to follow a late afternoon NFL game. The broadcast aims to capture the large audience watching football. After the premiere, the series will move to its regular Thursday 8 p.m. slot beginning Jan. 7. It will replace The Traitors: New Blood in that time period.

The new series is a remake of the 1974-80 private eye show that starred James Garner. David Boreanaz plays the title role in the update. The cast also includes Michaela McManus, Ilfenesh Hadera, and Jacki Weaver. A recent advertisement shows Boreanaz as Jim Rockford. He asks potential clients to call the new number. The promo mirrors the opening of the original series, which featured a voice on an answering machine.

Mike Daniels serves as writer and executive producer. He works alongside Carl Beverly, Sarah Timberman, and David Hudgins. Universal Television produces the show. The project marks a return to the character for a modern audience. The phone number serves as a direct link between the fictional detective and real-world viewers.