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Tuesday, November 10, 2026Local news for Lake County, Illinois.
Lake County IL Gazette · 100 South Saunders Road, Suite 150, Lake Forest, IL 60045

Tech Founder Dies in Jet Crash Hours After Hitting $10 Million Revenue Target

Adam Robinson and his family were killed in a Florida crash on Sunday, one day after announcing a major financial milestone for his Austin-based companies.

By Robert Marshall ·

Illustration for: Tech Founder Dies in Jet Crash Hours After Hitting $10 Million Revenue Target
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Adam Robinson, the Austin-based technology executive who reached a $10 million revenue threshold for his startup, died in a plane crash in Florida on Sunday. The incident claimed the lives of nine people, including Robinson, his wife, and their two young children.

Robinson, 45, and Helen Sharp, 40, were traveling on a Learjet 60 heading to North Eleuthera in the Bahamas. The aircraft crashed into a neighborhood in Palm Beach County. Their children, Emma, 4, and Charlie, 2, were also killed in the fiery impact.

The crash occurred shortly after Robinson announced a key business achievement. On Sunday, he posted on LinkedIn that his company RB2B had reached $10 million in annual recurring revenue. He noted that the company achieved this with only one full-time employee. He added that his other venture, MoltSets, was approaching $1 million in annual recurring revenue.

Two months prior, Robinson described reaching the $10 million mark with a small team as "the promised land." At that time, he reported RB2B was generating $9.5 million in annual recurring revenue. Robinson served as CEO and co-founder of Retention.com. That company helps businesses identify website visitors for marketing purposes. RB2B and MoltSets were later launched to identify potential customers and provide business contact information, respectively.

In his final social media post, Robinson outlined a disagreement with friend Jesse Ouellette regarding business strategy. Ouellette argued that combining RB2B and MoltSets would reduce customer turnover and double revenue. Robinson preferred keeping the products separate. He questioned the necessity of either approach, stating he would be thrilled if RB2B did not grow any further.

The two men planned to settle their debate during a live event on Tuesday titled "Claude Did What!?" Robinson invited followers to watch the discussion and pick a side. He did not attend the debate due to the crash. The families of Robinson and Sharp released a joint statement remembering them as devoted parents and a lasting partnership. They noted that the couple's warmth and generosity touched many lives.

The companies Retention.com, RB2B, and MoltSets remembered Robinson as a mentor and leader. They described him as someone who lived life to the fullest and brought conviction to his work. The team said they were mourning his loss deeply.

The Learjet departed Austin-Bergstrom International Airport at approximately 10:37 a.m. on Sunday. It carried two crew members and seven passengers. The crew reported light ice and moderate turbulence at 35,000 feet. They requested permission to climb to 37,000 feet. Less than 30 seconds after approval, the crew reported a descent and issued a mayday call. Federal investigators said weather is a major focus of the inquiry. They indicated the aircraft began breaking apart before impact. The cause of the crash has not been determined.

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